Roblox data· Jul 20, 2026· 2 min read
Roblox visits, favourites and likes: what each number actually measures
Three numbers on every Roblox game page, measuring three unrelated things. Two of them only ever go up, which makes them almost useless for judging a game today.
By Bloxism
Updated Jul 20, 2026
Every Roblox game page shows visits, favourites and a like percentage. They look like three ways of measuring popularity. They are not.
Visits — a lifetime total
A visit is counted every time anyone joins the experience. It is cumulative and never decreases. A game released in 2016 that nobody plays today will still show a larger visit count than a game released last month that everyone is playing right now.
This is the single most misused number in Roblox discussion. "Over a billion visits" tells you a game has existed for a long time and was, at some point, popular. It says nothing about today.
It also double-counts the same person. Rejoining after a disconnect is another visit.
Favourites — also a lifetime total
Same shape: cumulative, effectively one-directional. Players rarely go back and un-favourite something, so the number ratchets upward and stays there. A game can lose its entire active audience and keep every favourite it ever earned.
Useful for "has this ever been big". Useless for "is this good now".
Likes — a ratio, and the only one that can fall
The rating percentage is likes divided by total votes. Unlike the other two, it can go down, which makes it the only one of the three that reflects current sentiment.
Two cautions:
- It is votes, not players. A game where 3% of players vote and a game where 30% do are not measured on the same base.
- A high rating on a tiny sample is noise. Several games we track sit at 98–99% with a few thousand players. That is a real number and a fragile one.
What to use instead
If the question is "is this game alive", the answer is concurrent players — how many people are inside it right now. It is the only figure on a Roblox page that falls when a game declines, and it is the reason we record it on a schedule and keep the history.
A quick way to hold the four apart:
| Number | Direction | Answers |
|---|---|---|
| Visits | only up | Has this ever been big? |
| Favourites | only up | Has this ever been liked? |
| Rating | up or down | Do current voters like it? |
| Concurrent players | up or down | Is it alive right now? |
The comparison that actually works
Compare two games on concurrency at the same moment. Comparing them on visits compares their ages.
